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News Release

For Immediate Release — Sept. 27, 2011

Workshop Will Help Farmers Market to Consumers

SPRING HILL, Tenn.Making direct marketing a profitable venture is a challenge, so the University of Tennessee Extension Center for Profitable Agriculture is offering an educational program to help farmers supply consumers’ growing demand for fresh and local foods.

“Direct Marketing Sense is a two-day educational workshop designed to help farmers get started in direct marketing or help them improve their existing enterprises,” says Megan Bruch, marketing specialist with the Center. “Topics covered in the workshop include business planning, marketing fundamentals, risk management, regulatory considerations, developing effective marketing materials, marketing on the Web and more.”

Direct Marketing Sense will be launched in three locations in November, December and January. Pre-registration is required. The program, which will offer the same curriculum in each location, will be held in Cookeville on November 16 and 17 with an early registration deadline of November 7; in Jackson on December 7 and 8 with an early registration deadline of November 28; and in Manchester on January 10 and 11, 2012, with an early registration deadline of January 3, 2012. Workshops begin at 8:30 a.m. and end at 4:30 p.m. local time each day.

Early registration is $40 per person. Late registration is $50 per person. The registration fee includes workshop materials, sessions and lunch each day. A registration form and additional information are available on the Center’s website at Contact the Center with questions by calling 931-486-2777 or e-mailing

Participation in Direct Marketing Sense is one option which fulfills the Tennessee Agricultural Enhancement Program workshop requirement for agritourism producers seeking the 50 percent cost-share level. Direct Marketing Sense has been developed by the Center for Profitable Agriculture through agreements with and funded, in part, by the Tennessee Department of Agriculture and USDA Rural Development.

About the Center for Profitable Agriculture

The Center for Profitable Agriculture is a project of UT Extension and the Tennessee Farm Bureau Federation. UT Extension operates in each of Tennessee’s 95 counties as the off-campus division of the UT Institute of Agriculture. An educational and outreach organization funded by federal, state and local governments, UT Extension, in cooperation with Tennessee State University, brings research-based information about agriculture, family and consumer sciences, and youth and community development to the people of Tennessee where they live and work.



Megan Bruch, UT Extension Center for Profitable Agriculture, 931-486-2777,