Media
Tips for Attracting Positive Media Coverage
- The story idea should demonstrate Extension having an IMPACT!
- Make sure the story line has a clear, concise message.
- Make sure your story is relevant and timely. Ask who cares?
- Does your story have a unique or interesting angle?
- Your story should appeal to a general audience.
- Use a written release or advisory to alert the media about an event. Fax, email or call the media with this information.
- If you’re looking to get TV cameras – is your story visually interesting?
- If you have a story with lots of technical details – and few pictures – it might work better for newspapers.
- Be aware of media deadlines and other news events when scheduling.
- Don’t take it personally if the media is unable to do your story at that moment.
- Be careful with “exclusives.” Hit multiple media outlets.
- Have people available for the media to interview.
- Don’t “stage” too much.
- Use plain language and be friendly in interviews.
- Give the media multiple information sources – web sites.
- Be persistent, but don’t become a bother to the media when pitching story ideas.
- Extension is not the whole story.
- If you want to promote UT Extension – Think Media!
Extension Faculty and Staff Resources
Extension Marketing Resources
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