Extension Marketing Resources

Newspapers

When to Use Newspapers

Use the newspaper if:

• Your story appeals to a varied audience.
• Your intended audience reads the newspaper.
• Your story has a good chance of being printed. (This may depend on your newspaper's policies, as well as the newsworthiness of your story.)
• You want to give your audience more details than radio or television would carry.
• You don't have much money to spend. (News releases are relatively inexpensive to produce.)

If these conditions aren't true in your situation, consider using another communications method to present your message. You may still want to prepare a news story, though, in addition to your other communication efforts.

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Extension Marketing Resources